2011 Winter Newsletter
A big THANK YOU to each of you for helping ANCHOR DOCK & LIFT get through the challenges of this extraordinary past season. Despite challenges, ANCHOR DOCK & LIFT had a banner year. The keys to our success are easy to identify: fantastic relationships established by former owners Don and Rose Mary, flat-out amazing employees, and an unrelenting focus to exceed customer expectations.
In spite of a year that started with record water levels on nearly every lake in our area, ANCHOR DOCK & LIFT was able to succeed and grow. This season each installation and new sale required additional time and adjustment to ensure that an “ANCHOR Install” was of the highest quality and best looking on the lake. Our Service Manager (and resident lakeshore equipment savant) Rick and his team exceeded my expectations and maintained the quality of service to which our customers are accustomed. During the fall removal season, work and staffing levels required that I get my feet wet (sorry I couldn’t resist) and become a daily crew member. I learned first-hand the skill and physical toll required to make each application a success.
As we continue to improve and look to the future, we have the exciting opportunity to reinvest in the business. Our priorities are simple: invest in the things that will have the greatest positive impact on our customers. Yes, we are looking at purchasing more storage, more equipment, carrying a boat line, and a long list of other opportunities; ultimately, this company is built on relationships and service. Our team directly impacts your customer experience which is why continuing to assemble the best staff in the state is priority #1.
Now, as our busy season winds down, we shift our focus to outreach efforts. The foremost is the Holiday Train Customer Appreciation party that ANCHOR DOCK & LIFT holds each year in conjunction with a fundraiser for the local area food shelf. This year, over $17,000 was raised to help feed families in the communities surrounding Annandale. This is a cause that is near and dear to our heart and we believe we can continue to significantly grow the impact that we have in our community through charitable giving. Our motto is to Exceed Expectations but our purpose is to ultimately enrich the lives of those that come into contact with ANCHOR DOCK & LIFT.
This business of lakeshore equipment and service is fun! We are excited for the future and we invite you to join us in our journeyto improve our area lakes and community. We strive for continuous improvement and want to understand what you value and how ANCHOR DOCK & LIFT can exceed your expectations. Thank you for your involvement thus far and thank you for your involvement in the future. May your holiday season bring joy, peace and thanksgiving as you reflect on the things in life that truly matter!
Jefferson and Joelle Bishop and your ANCHOR DOCK & LIFT teamback